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Meet Norah

Sarah Wells names all of her bags after the important women and girls in her life and this bag is no exception; Sarah treasures her role as Aunt to several nieces and a nephew. Auntie Sarah and Norah most enjoy their time together in the garden, identifying flowers and plants, getting their hands dirty and enjoying the colors of nature. This bag style reflects the basic, simple wonders around us, yet features the sophisticated functionality you expect from Sarah's award-winning brand for pumping moms.

The Whole Scoop

  • 👩‍👧 Auntie Approved: Meet Norah (named for one of Sarah's nieces), the cool backpack/tote combo. It's got style, just like your favorite aunt. 
  • 🧊 Chillin' Companion: Two thermal pockets to keep your pumped milk icy fresh for up to 6 hours. Cold milk, no problem! 
  • 🏥 Doctor-Bag Style Opening: Stays wide for quick, one-handed rummaging. No more bag diving – you're in control! 
  • 💻 Gadget Haven: Padded sleeve fits laptops up to 17 inches (slim) or 15 inches (standard). Work or play, it's got your back! 
  • 💯 Lifetime Warranty, Y'all! Sarah's got your back. If anything's up, reach out. She stands by her products.

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Customer Reviews

Based on 48 reviews
Margaret Avampato
Perfect Work Bag

I returned to work 2 weeks ago and purchased this bag right before my return. Originally I wanted a tote bag because my diaper bag is a backpack but I thought that it would be too heavy to carry all my pump parts and my work things in a tote bag. This bag is the perfect alternative because it has handles to be carried like a tote and straps to be a backpack.

So far the bag has been amazing since I need to run to a different building on campus to go to the pumping room and I need to carry all my things with me. I would highly recommend this bag to any mother returning to work.

One improvement (but I still think it's 5 stars) could be adding a removable separator between the bottom of top of the bag for when you are using the pump & cooler pockets. My things slip down inbetween the pockets and sometimes I have difficulty getting the cooler back in and will need to make sure things have not fallen down and are blocking the pocket.

Charity W.
A bag that lasts

I bought my Norah in Latte the day she originally released. I had several other bags already, but I wanted a lighter neutral color that was better structured for my needs at that time compared to my Kelly.

Norah has been well used during this time and although there are a couple of stains I cannot get out no matter how hard I try, she is in really great shape for everything she has been through. The 2 side pockets easily fold up to get out of the way for mom’s working needs when no kids are around. All of the pockets allow me to be easily organized with so much space for all my needs even as a pumping mom of 6 now. Just like every other bag I have bought I have not been disappointed because they last through everything no matter the challenge. I highly recommend Norah if you need the space and the easy carry of a backpack.

Watch the Norah Breast Pump Backpack (and Tote!) in Action


Converts to a tote bag for multiple ways to carry, along with ultra comfortable padded backpack straps.

Bells & Whistles

Insulated, padded double side pockets fit all portable pumps on the market, which makes this your go-to pump bag for all situations!

Final Norah Deets

Norah Bag - The Stats!

Bag Dimensions: 16.5"H x 13.5" W x 7"D
Smaller Side Pocket: 10”H x 7”W x 5”D
Larger Side Pocket: 10”H x 7”W x 8”D
Total # of Pockets: 7
Weight: 2 lbs.