Privacy & Security
This statement applies to information about you by Sarah Wells, LLC.
Automated Information Collection
In order to provide the best guest experience possible, we use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, performance of our marketing efforts and your response to those marketing efforts.
Cross-Context and Cross-Device Identification, Advertising, Personalization, and Advertising Attribution
We merge data collected from our own website and mobile apps. Examples of the data collected include: cookie IDs, device Advertising IDs (such as Apple and Google’s Advertising Identifiers); transactions and browsing history; your interaction with our online and mobile advertisements, including advertisements we serve within our emails, social media and advertisements that we serve on behalf of third parties; information about ads we serve, such as which ad was served, your interactions with the ads, and the URLs where the ads are served from marketing partners; the email address we have on file for you; demographic and other information regarding your likely commercial interests from third parties; and in-store transaction data. This combination of data enables us to see users’ and Guests’ web activity, mobile activity, and interactions with our online and mobile advertisements, to create a single set of information from all of the various contexts with which we or our partners interact with you, and to understand how well Sarah Wells’ advertisements and advertisements that Sarah Wells serves for third parties perform in terms of translating to transactions online. It also helps us improve our users’ and Guests’ experience by delivering more personalized advertising, including email advertising, social media advertising, and paid search advertising, and helps us create more personalized online experiences.
We may also link your various devices so that content you see on one device can result in relevant advertising on another device. This allows us to deliver more relevant and consistent advertising to you (for example, if you purchase a product on our website using your desktop, we’re able to avoid showing you an advertisement on the same product on your tablet. Instead, we may show you an ad on your tablet for complimentary products to the one you just purchased on our website). We also measure the performance of such ads and deliver information on advertising performance to our advertising partners in aggregate form.
Social Media Widgets
Our sites and mobile applications include social media features, such as the Facebook Like button, Instagram, Pinterest and Twitter widgets. These features may collect information about you such as your IP address and which page you’re visiting on our site. They may set a cookie or employ other tracking technologies to accomplish this. Social media features and widgets may be hosted by a third party. Your interactions with those features are governed by the privacy policies of the companies that provide them.
Social Media Ads
We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. See the policies of each social media platform for additional information about these types of ads.
How Is Your Information Used?
How Is Your Information Used?
Examples of how we use the information we collect include:
Product and Service Fulfillment
- Fulfill and manage purchases, orders, payments, and returns/exchanges
- Respond to requests for information about our products and services in our stores, on our websites or mobile applications, or to otherwise serve you
- Connect with you regarding guest service via our contact center, guest service desk, or on social media or internet chat platforms.
- Manage billing, order management, improving reorder experiences, and offer other products and services that may be of interest to you
- Administer sweepstakes and contests
- Conduct a transaction where we collect information required by law.
Our Purposes (including but not limited to marketing)
- Deliver coupons, mobile coupons, newsletters, in-store receipt messages, e-mails, mobile messages, and social media notifications
- Provide interactive features of the website or mobile applications, such as product reviews, send marketing communications and other information regarding products, services and promotions
- Administer promotions, surveys and focus groups
- Improve the effectiveness of our website, mobile experience, services and marketing efforts
- Conduct research and analysis, including focus groups and surveys
- Perform other business activities as needed, or as described elsewhere in this policy
Prevention of Fraud and Other Harm
- Prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business
- For example, assist law enforcement and respond to legal/regulatory inquiries
How Is Your Information Shared?
We may share the information we collect with companies that provide support services to us (such as printers, e-mail providers, mobile marketing services, analytics providers, web hosting providers, call center/chat providers, sweepstakes vendors, payment processors, coupon delivery vendors, data enhancement services, fraud prevention providers or shipping services providers, including product vendors) or that help us market our products and services. These companies may need information about you in order to perform their functions.
We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights property or safety of our company, our guests or others.
Elsewhere at Your Direction
At your direction or request, or when you otherwise consent, we may share your information.
Sharing Non-identifiable or Aggregate Information with Third Parties
We may share non-identifiable or aggregate information with third parties for lawful purposes.
What Choices Do You Have?
If you do not wish to receive promotional e-mails from us you have the ability to unsubscribe from promotional e-mails via the unsubscribe link included in each promotional e-mail. You may continue to receive program-specific marketing emails. You can unsubscribe from program-specific emails via the unsubscribe link located at the bottom of those program-specific emails.
You may opt-out from allowing Sarah Wells Bags to send you push notifications by adjusting the permissions in your mobile device. This opt does not apply to in app notifications.
Cookies, Tracking, and Interest-Based Advertising
The help function of your browser should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued or to not receive cookies at any time. If you set your device to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of our features (i.e. you will be able to browse the site, but will not be able to make a purchase).
Other Web Site Analytics Services
- To learn more about Google’s privacy practices, click here. To access and use the Google Analytics Opt-out Browser Add-on, click here.
How to Contact Us
If you have any questions about our privacy practices, you may contact us: