A Rainbow Journey

This June, and in all months, we celebrate every family, every journey, and every rainbow. Introducing our new rainbow-themed collection, perfect for rainbow babies and rainbow families and everyone who loves a good rainbow.

Breastfeeding swimwear to support you to get outside and pump

Swim 2024

From Pregnancy to Postpartum, perfect swimwear for you

Swim 2024

Sarah Wells is More Than Just a Bag Company.

We built a community of empowerment. We are advocates for pumping rights and working moms.

FREEBIES are here! Spend $125+ and get a ✨free✨ pumping tank top -OR- spend $225+ and get a ✨free✨ pumping tank & lounge dress!

How We Stand Out as a Small Business.

  • We Have Heart

    Sarah Wells is celebrating her 11th anniversary in this space and it shows in our reputation as a charitable, supportive, empowering small business with a BIG heart.

  • We Offer a Lifetime Warranty

    Sarah Wells gurantees your pump bag for LIFE. This is a true warranty. Come back in 10 years if you need my help, I'm here for you.

  • We're Innovative

    Sarah Wells dreams big and innovates often; whether it's coming out with the first machine washable pump bag or inventing a staging mat for your pump parts, she doesn't miss a beat.

Shop Swim 2024 👙

Quick view
Journey Hands Free Pumping Brakini (Tropical Smoothie)
Regular price
Regular price
Sale price
Quick view
Journey Hands Free Pumping Swim Top (Tropical Smoothie)
Regular price
Regular price
Sale price

Our Goal to Make an Impact.

  • Supporting Moms in the Workplace

    We care deeply about the rights of moms in the work place, especially break time, lactation spaces and other lactation support at work; through educational events and support of justice organizations like BreastfeedLA, we'll continue to fight for pumping rights! Sarah's passion for new mom support led to her first book, Go Ask Your Mothers: One Simple Step for Managers to Support Working Moms for Team Success (Matt Holt Books), which we are excited to announce is releasing on August 13th

    Pre-Order Sarah's book
  • Breastmilk Donation & Mental Health Support

    We are a long-time supporter of Mother's Milkbank Northeast, and sponsor other accredited milk banks around the United States during times of natural disasters, such as the Mother's Milkbank of Austin, Texas during Hurricane Harvey. We have an International Board Certified Lactation Consultant on our team who hosts weekly Q&A for the pumping community and once a month a Licensed Independent Clinical Social Worker joins us for a "Mental Health Monday" Q&A. We are also proud to support Postpartum Support International (PSI)where we funded a scholarship to send a representative for training to establish their first-ever Puerto Rico chapter.

    Join Our Weekly Q&A on Instagram
  • Amplifying the Diverse Voices of Moms

    Every year, we carry out awareness raising around World Breastfeeding Week, Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Breastfeeding Week, Indigenous Milk Medicine Week, Black Breastfeeding Week, and Latina/x Breastfeeding Week (Semana de La Lactancia Latina). We take part in activities to encourage our customers and followers to shop for businesses owned by people of color in the baby industry, we partner with other brands for fun awareness-building giveaways, and highlight the stories of women in the community.  

Let Us Show You the ✨Magic of Our Bras.

What the Mamas are Saying...

This bra is my absolute favorite. The color is perfect and the material is so soft. Not to mention the velcro straps are convenient and perfect for pumping or nursing. I recommend this bra to all my clients!

Jacquie C.

It’s so spacious, it’s my pumping bag-purse-diaper bag all in one. I take great care of it making sure not to over load it . This is my favorite:)


The pumping slots hold flanges very well. Nursing access is also pretty easy! This was truly a staple in my prenatal and postpartum wardrobe. If you're struggling to find a dress that fits comfortably, this is the one.

Anna K.

I purchased roughly about 6 bags on Amazon and I would return them being to small and not enough pockets. Until I heard about sarahwells and now i own about 3 bags🫶🏼 definitely want to purchase more...

Sandra R.

As a busty mama, it’s SO hard to fine bras that actually fit and support, even beyond pumping and nursing. These bras are so comfortable!

Pam B.B.

Let's change workplace culture for moms.

Sarah is an author! Her first book publishes August 13th and is available for pre-order now. Grab a copy or two, pass it along to another mama, and definitely share it with your manager. (Psst: there is also a FREE gift for ordering now!) 💪

Pre-Order now

Sarah Wells on Book Tour!

Meet Sarah in-person & get your copy of her first book, Go Ask Your Mothers, signed -- plus hangout with other parents (kids welcome!) -- and visit our magical FREEBIE table where everyone goes home with something from from the Sarah Wells brand. We hope to visit in your community this Fall!

Washington, DC (August TBA)

More information on a book tour stop in Sarah's hometown aka Sarah Wells Bags headquarters coming soon!

Kilmarnock, VA (August 29th)

We'll be hosted by The Bookshelf on Church and cannot wait to share more information soon!

Boston, MA (September 12th)

Thursday, September 12th @ 6:30pm

Illume Books
10 Market Square
Newburyport, MA 01950

Please RSVP here, the guest list is now OPEN.

Orlando, FL (September 29th)

Venue confirmed!

FREE tickets will be available in late summer; in the meantime, join the waitlist!

Sunday, September 29th
3:00 - 5:00pm

The Yardery
415 E 4th St.
Sanford, FL 32771

Austin TX (October 5th)

Venue confirmed!

FREE tickets will be available in late summer; in the meantime, join the waitlist!

Saturday, October 5th
4:30 - 6:00pm

The Hive
10542 Menchaca Road
Austin, TX 78748

Charlotte, NC (October 19th)

FREE tickets will be available in late summer; in the meantime, join the waitlist!

Saturday, October 19th
4:00 - 6:00pm

Canteen at Camp North End
Charlotte, NC

Los Angeles, CA (November 16th)

We're confirming a venue now, check back soon for more details!

Sarah's Book & Mission to Support Working Moms As Seen In...