The Baby Shop is a curated collection of baby products from small businesses we love, all available right here through Sarah Wells. We’ve hand-selected standout items from our brand friends & partners that go beyond breastfeeding and postpartum—offering must-haves you didn’t know you needed and favorites trusted by real moms. Every product featured is chosen with care, crafted by brands we admire, and made to support your parenting journey in thoughtful, meaningful ways. It’s an easy way to discover new essentials, support small businesses, and add something special to your next order.