Norah Backpack (Latte)

$150.00 $150.00

Introducing Norah, the modern backpack/tote hybrid, from Sarah Wells Bags, the original stylish pump bag brand since 2013.

Sarah Wells names all of her bags after the important women and girls in her life and this bag is no exception; Sarah treasures her role as Aunt to several nieces and a nephew. Auntie Sarah and Norah most enjoy their time together in the garden, identifying flowers and plants, getting their hands dirty and enjoying the colors of nature. This bag style reflects the basic, simple wonders around us, yet features the sophisticated functionality you expect from Sarah's award-winning brand for pumping moms.

In addition to our famous lifetime warranty and mama community, when you buy a Norah bag you'll enjoy:

  • Two thermally-lined side pockets for your breast pump and pumped milk which can keep breast milk cold for up to 6 hours with ice packs;
  • Spacious main interior to hold your Cold Gold® cooler bag and Pumparoo® wet/dry bag with Staging Mat®;
  • Photo pockets to help ease with letdown while pumping away from your little one(s);
  • Padded laptop sleeve for laptops measuring up to 17 inches (slim) or 15 inches (standard);
  • Stylish, durable, comfortable, easy-to-clean materials;
  • Ample space for all portable pumps on the market: Elvie, Medela Pump in Style (with or without a case), Sonata and Freestyle, Willow, Hygeia,Freemie, Spectra (all types), Ardo, Ameda,  Cimilre (S6+, S5+, and P1) and more; 
  • Unique "doctor-bag" style wire frame opening that will hold open for easy one-handed use to find what you need inside.

You asked and we listened, Norah was born from customer requests! You can use the side pockets for your pump (large or small) or even a cooler with the thermally-lined pockets.  Or if you want to use the full space in the main compartment, simply push the side pockets down and inward from within the main compartment, and snap-back for lots of room!  

Bag Dimensions: 16.5”H x 7”W x 13.5”L

Smaller Side Pocket: 10”H x 7”W x 5”D

Larger Side Pocket: 10”H x 7”W x 8”D

Total # of Pockets: 7

Weight: 2 lbs.

Lightly Structured

Please Note: When purchasing this product, you are solely purchasing the bag. Items featured with the bag like an accessory, breast pump, etc. are shown for functionality and styling purposes. These items are sold separately. Thank you!


Customer Reviews

Based on 43 reviews
Katheryn Grajales
All in one bag!

Amazing bag, has ample space. I take it to work to pump at work. I use one of insulated pockets to put my lunch in there. My ceres chill fits my 32 oz water bottle fits. I use pumpables GA with my flanges and it all fits perfectly! I have gotten many compliments on my SW Norah bag! Very happy with my purchase. It took me about 2 months to finally decide to buy a pump glad i did with SW!!

Megan H.

I travel for work and needed something that could fit my laptop, work gear, pump gear and spare parts, milk/cooler, pump cleaning stuff and personal items. This bag DOES. IT. ALL. Now I only have one bag to carry instead of three and I couldn’t be happier!

Abigail Rice
Best Bag Ever

It only took me a year to buy myself a proper pump bag for work. I wish I would’ve done it sooner because it’s made a huge difference. Great quality, easy to use, lots of space, comfortable to carry. I could go on and on.

Worth the investment

I was hesitant to purchase a special bag (FTM, pumping just on work days and for stash building here and there) for pump, parts, milk, etc but was persuaded during the Black Friday deals week. I mulled over the bag styles for a week before I finally settled on the Norah and it arrived the week I went back to work. VERY glad I did! Has been so convenient to have everything in one bag; I have a Spectra S2 and a Lansinoh manual hand pump as backup. The bag fits these, charger for Spectra, pump parts, bottles, pump cleaning wipes, snacks and the Ceres chill with ease. I do have access to a fridge so I do the “fridge hack” with the Pumparoo I got along w/ the Norah, and I feel way better about that than throwing away ziplocks or whatever every time. I did not purchase a cold gold but do use a small Nanobebe milk cooler bag I got at baby shower that fits in the bag as well. I am very glad I bought the Norah and I would encourage other pumping moms who are on the fence to go ahead and get one of these bags!

Gabby Sandoval
Didn't know what I was missing.

I am yet another one of those moms who thought I could return to work without the need of a pump bag and while I made it work with my beer cooler, my Norah has been instrumental in keeping everything in one place. I didn't realize how amazing the doctor bag opening would be. My only wishlist is solid color corresponding pumparoo bag. I have the deco I got as a freebie during the Cyber Monday sale and just wish it was matching with my Norah and that while this is called Latte, this is not thebsame latte as my journey pumping bra. Overall I'm happy to say the bags are worth the hype! I'd love the Norah in a dark forrest green someday!!